Responsive Website Relaunch for Dremel Europe

Background information

In the first months of 2017, Kittelberger finished the realization and rollout of the Dremel Website Relaunch. The new website is based on the First Spirit CMS and the advastamedia® framework, covering features for user generated content and social media, editorial content, product data and integration of eCommerce functionality. Kittelberger took over not only the realization but also design and concept.

Key data
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The new website presents itself to visitors with all the Dremel tools, accessories and attachments, and with many project ideas and step-by-step instructions. Usability and short ways to the right product were considered thoroughly during the concept phase, both when doing the templating and the structuring of the product data. Filters on virtually any part of the website ease the use and navigation of the site, offering the drilldown of content and products by different criteria such as material, application and machine type.

The product presentation itself features images, detailed descriptions, 3D animations and videos, all optimized for the use in different resolutions and viewports. For the total of 34 countries, the online catalogue data is driven completely by Kittelberger’s advastamedia® framework that covers prices, translations, marketing texts, cross-selling and assortments. Publication of the content is tied directly to Dremel’s data maintenance and translation processes.

Architecture approach: Seamless integration of different applications

Technically, the website consists of several systems that interact seamlessly with each other. The product catalogue, dealer locator, project sections with inspirations, search functionality drawing on data from all sources, the shop integration for several countries, a social media wall: Each part is an application that can be enhanced and developed with as less effect as possible on the rest of the system.

“For a website system to be future oriented and scalable, we deem it best practice to use single applications and integrate them properly instead of creating monolithic systems” says Jürgen Schwitzer, CTO at Kittelberger, who has been supervising both design and implementation of the project. From the project management point of view, this meant to realize a big part of those applications simultaneously, which then took less time than just realizing it all sequentially.

This did not only cover the mere realization of all the applications, templating and such, but also the one-by-one transitions of the existing websites to the new system, shop integration of several countries, data maintenance and country corrections.

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