Mobile Web Expertise further expanded

Background information

sia Abrasives Industries AG, one of the leading providers of innovative abrasives in the world, goes live with a web presence produced by Kittelberger media solutions GmbH. Users all over the world are now provided with a modern CMS comprising an integrated online catalogue and dealer locator function. Kittelberger was commissioned with that task of complete production, from the concept, design and implementation through to hosting.

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The website was produced based on the First Spirit content management system. The entire site has responsive web design and comprises an online catalogue, a dealer locator as well as editorial pages. Geolocalisation in specific parts of the website help to present the contents correctly, depending on the user's origin and browser language. Users can find the right products and contact the manufacturer directly using watch lists, product comparison and query functions.

Online catalogue

The website comprises the complete online catalogue with data from Kittelberger's advastamedia® Publishing System. The online catalogue structure which covers all product data is generated fully automatically in advastamedia® and supplied directly to the website. In the background an ERP interface provides a link for media management and many automated functions to achieve trouble-free publication.

Dealer locator

The integrated dealer locator allows visitors to find sia Abrasives dealers using an area search or by a search based on the field of application. The implementation contains a GoogleMaps API link and a complete database which stores dealer records in a flexible structure.


The Content Management System offers a wide range of templates and functions, such as the latest promotion offers or the global trade fair diary which lists the fairs which the company attends all over the world. The download centre provides brochures, flyers and other media for immediate download. The website also contains extensive functions for customer queries and watch lists. The various modules can be flexibly combined.

Use of the latest search technology – and much more

Both the online catalogue and the product search funnel are fully based on state of the art search technology. This allows visitors to search the complex product range using different paths and access options. The concept can also be expanded later to include faceted search and other options.