Essential
€2,900 net
- Up to 6 key pages
- Up to 3 competitors
- Technical foundation
- SEO
- Content
- Information architecture
- Competition
Website Assessment for B2B Companies
Your website.
Thoroughly assessed.
We show you what your website delivers for your business, where its potential lies and what to do first. Backed by evidence, benchmarked against your competitors and reviewed by experts who build websites themselves.
- From €2,900 net
- Reviewed by web experts
- Including a personal review meeting
Why many B2B websites fall short of their potential
B2B websites grow over the years with new products, markets and content. How well they support sales and marketing along the way is rarely reviewed systematically. In practice, three patterns come up again and again.
- Key information is missing or unclear. Technical data, areas of application and contact persons are incomplete or hard to understand. Buyers then continue their research with your competitors.
- The structure has grown, but was never planned. Navigation and page hierarchy often mirror the internal organization rather than your customers’ questions. Prospects only find what they need by taking detours.
- Search engines only partly understand the pages. Missing structure and technical barriers weaken the visibility of your product pages. Anyone searching for your solutions finds other providers first.
The Website Assessment makes these patterns visible on your website and benchmarks them against your competitors. This gives you a sound basis to decide whether targeted optimization is enough or a relaunch makes sense.
Relaunch or optimization? The assessment shows where your next investment will have the greatest impact.
What the assessment includes
The assessment is a basis for decisions by management, marketing and IT. It shows where your website stands and which investments pay off.
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Executive summary
The key findings at a glance, clear without expert knowledge.
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Strengths and areas for action
What already works well and where the greatest potential lies.
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Evidence-based findings
Every key statement is backed by evidence and linked to your goals.
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Competitor comparison
How selected competitors handle comparable tasks.
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Action plan
What to do first, what comes next and what becomes strategically important.
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Final meeting
We discuss the results and agree on the next steps together.
How the assessment works
Every assessment follows five fixed steps, from your input to the final approval. You can trace every statement and put it to targeted use.
In a short questionnaire, you tell us what your website is for, who it should reach, how you want to be perceived and which questions the assessment should answer. You also name the pages that matter most to you and, if you wish, your competitors. Your input determines how we weight the results.
We crawl the publicly accessible pages of your website gently and check them against a set of fixed rules. This evaluation always runs the same way. This keeps the results transparent and comparable.
Our experts review your homepage and up to five other important pages in detail using a fixed checklist. AI supports the review. Every finding is documented with its exact location on the page.
An experienced Kittelberger expert decides which findings matter for your business and derives insights and opportunities from them. AI supports the analysis, while our expert is responsible for the assessment.
You only receive your report after our expert has reviewed and approved it. If you wish, we discuss your assessment with you in a follow-up results meeting.
Packages and prices
The packages build on each other and differ in the scope of analysis. In the initial consultation, we recommend the package that suits you.
Advanced
Introductory priceRegular price €4,900
€3,900 net, until 31 December 2026
- Up to 8 key pages
- Up to 4 competitors
- Everything in Essential
- Products and services
- Conversion
- UX/UI
Premium
Upcoming- Up to 10 key pages
- Up to 5 competitors
- Everything in Advanced
- AI/GEO readiness
- Editorial quality
- Accessibility
- Loading behavior
What can follow the Website Assessment
If you wish, we implement the results of the assessment together with you. As your system partner for websites, product data and hosting, we support you from individual measures through to a relaunch.
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What we take care of
Targeted optimization
We implement the prioritized measures and plan your relaunch.
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What we take care of
Relaunch with Storyblok
Your new website built on our component catalog, in your corporate design. Faster go-live, predictable costs.
More about Storyblok websites -
Optionally, we advise you on
Product data and PIM
Central management of your product data, always up to date on your website, in your catalog and on portals.
More about Product Information Management (PIM)
Frequently asked questions
Is there an overall score?
No. A grade or score cannot meaningfully reflect the situation of a website. It hides which topics really matter for your business. Instead of a number, we give you well-founded statements backed by evidence.
What are key pages?
Key pages are the pages that matter most to your business, such as your homepage, central product or service pages and the path to an inquiry. Our experts also review these pages in detail. How many key pages we examine depends on the package. We select them together with you based on your input.
What do I need to contribute?
Very little. You take part in an initial consultation, fill out a short questionnaire and discuss the results with us in the results meeting. We take care of everything else. We examine areas behind a login if you give us access.
Which package is right for me?
Essential shows where your website stands today and is a solid basis ahead of a relaunch. Advanced shows whether prospects find the right product and take the path to an inquiry. Premium also covers AI-powered search, accessibility and editorial quality. In the initial consultation, we recommend the right scope for you.
Why does the assessment cost more than an online check?
An online check delivers automatically generated data. Our assessment starts where this data ends. Our experts review every result, put it into context for your business and market and compare your website with your competitors. You receive prioritized recommendations and discuss them with us in person.
How do you handle international websites?
An assessment covers one market presence, usually one country with its languages. We define the country via the start URL, for example /de/. For additional countries, you commission a separate assessment for each. For very large websites, we agree on the scope with you in the initial consultation.
Honestly assessed.
By Kittelberger.
- Since 1966 Partner for digital product communication in B2B
- Product data, PIM, websites Experience for industry and SMEs
- From practice We assess what we implement ourselves every day
Your next step
In a no-obligation initial consultation, we get to know your website and your goals. On this basis, we recommend the right scope for your assessment.
