More than just compliance:
Web Accessibility as a Competitive Advantage
We’ll show you why it’s worth addressing this topic now – and offer you our expertise and support to optimize your websites accordingly.
What does accessibility on the web actually mean?
Accessibility essentially means designing our environment and digital spaces to ensure they are usable by everyone, without requiring assistance. This applies to physical spaces like buildings and transportation, but also to everyday digital tools and platforms.
In the digital realm, accessibility means that all content and functionality are designed to be usable by the widest possible range of people. The goal is to eliminate digital barriers. These barriers can take many forms, such as:
People with visual impairments may struggle to read low-contrast text. Around 5% of the population are affected by red-green color blindness or related conditions.
Deaf and hard-of-hearing individuals cannot understand videos without captions or sign language interpretation.
People with attention difficulties may feel overwhelmed by overly complex or heavily animated website designs.
Non-native speakers and people with limited reading ability may struggle to understand complex texts with nested sentence structures.
Important: While these user groups might seem "niche" at first glance, an accessibility-optimized website brings significant benefits to everyone.
5 Reasons Why Accessible Websites Matter
Accessible digital services are essential for both social responsibility and business success. Here are five key reasons why accessibility is crucial:
Improved User Experience
Accessible websites are often more user-friendly overall, providing a better experience for all visitors. This enhances customer satisfaction and builds brand loyalty.
Legal Compliance
In many countries, laws and regulations require digital accessibility. Compliance is not only ethical but also legally necessary to avoid risks.
SEO Advantages
Search engines like Google reward accessible websites due to their clean structure and well-formatted content — resulting in better rankings and visibility.
Economic Benefits
Embedding accessibility from the start reduces costly fixes later. It also opens new business opportunities, as accessibility becomes a competitive advantage and differentiator.
Larger Audience
Accessible websites reach a wider audience — including people with disabilities and older users who benefit from accessible design principles.
Accessibility Checklist Using an Input Field as Example
An accessibility-optimized form field must meet both visual and technical criteria to ensure full usability for everyone. Here are some key factors:
Visual Criteria
- Contrast: The input field must have sufficient contrast to the background for readability, especially for users with visual impairments.
- Text Description: If an image or icon is included, a clear and precise text alternative should be provided for screen readers.
- Size & Spacing: Input fields should be large enough and spaced appropriately for easier interaction and navigation.
- Consistency: The visual appearance should be consistent with other form elements across the site to avoid confusion.
Technical Criteria
- Semantic HTML Tags: Use appropriate HTML tags (e.g., input, label, textarea) to clearly define structure.
- Label Association: Every input field must be linked to a descriptive label.
- ARIA Attributes: Use ARIA landmarks and attributes to define roles and properties of input fields.
- Keyboard Navigation: Ensure full access to the input field using keyboard only.
- Error Messages: Provide understandable feedback when input is incorrect or incomplete.
- Autocomplete: Enable autocomplete where appropriate to assist user input.
- Screen Reader Compatibility: Ensure screen readers correctly recognize and process the field.
Every Component Matters for a Truly Accessible Website
A website is made up of many parts – text, images, videos, forms, menus, and more. If even one of these elements is not accessible, the entire site may become unusable for certain users.
By optimizing each individual component for accessibility, you not only improve user experience but also enhance customer loyalty and strengthen your brand reputation. In addition, accessibility is increasingly seen as a competitive advantage that opens new business opportunities.
Why It Makes Sense to Start Now:
As of June 28, 2022, all EU member states are required to implement the European Accessibility Act (EAA). In accordance with EU Directive 2019/882 (EAA Regulation), all private-sector businesses must fully comply with digital accessibility requirements by 2025.
That's why it’s important not to delay tackling the topic of accessibility. Start planning your initial website audit with us today — giving yourself enough time and peace of mind to schedule and implement all necessary updates.
Our Offer
for You!
Scope of the Analysis Package
We test 4 different page types of your website, e.g., homepage, CMS page, product page, contact page, based on WCAG guidelines for accessibility.
You will receive a concrete analysis and action package for the evaluated page types to get an impression of your entire website’s accessibility.
€1,980*Fixed Price
Book a Consultation Now!* plus VAT, based on our general terms and conditions, valid until 31.09.2025, non-binding offer, limited to one analysis per company
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