Redesign of Product Pages for the BACHMANN Group with a Focus on Usability & Design

Background information

Following the launch of BACHMANN’s product pages in early 2022, it was time for a redesign one year later. The goal of the redesign was to create a brighter, more inviting look while restructuring the existing content to offer visitors an optimal user experience.

Key data
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Vorteile und Ziele

A website is never truly “finished.” Through careful web analysis, it’s always possible to identify areas where improvements can be made to better support business goals and enhance usability.

This was also the case for the redesign of BACHMANN’s website, which aimed to become more modern and user-friendly. The product overview pages were revised, with entire content sections reorganized and restructured.

The new design of the product pages features a fresh and inviting aesthetic. Brighter colors and an intuitive interface provide visitors with a pleasant and engaging visual experience. The layout is designed to highlight key information while offering a clear and structured presentation of the products.

“A user-friendly website is like an open invitation – it allows visitors to navigate effortlessly and find what they need. It’s the foundation for satisfied users and long-term online success,” says Kerstin Stehlik, Project Manager at Kittelberger.