Landing Pages for the Caddy 5 by Volkswagen Commercial Vehicles

Background information

Volkswagen Commercial Vehicles (VWN) is an independent brand within the Volkswagen Group, responsible for the development, production, and sales of light commercial vehicles. For many years, Kittelberger has supported VWN’s public relations by operating and designing the press database. For the world premiere of the Caddy 5, Kittelberger created a landing page that provides journalists with a comprehensive package of information, images, and videos.

Key data
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Press Materials for the Caddy 5

Press information in 7 languages, 4 music tracks in 2 different formats, 9 videos, 1 animation in 2 languages, and 101 images were provided to showcase the new Caddy 5 and support journalists and industry media in covering its world premiere.

Multilingual Landing Pages with Extensive Features

To present this large amount of press material in a timely, organized, and professional manner, the Digital Services team at Kittelberger created a landing page for the VWN press team:

  • Accessible to journalists with or without access to the press database
  • CI-compliant, appealing, and well-structured design
  • Option to download individual media assets
  • Various download options for complete media packages ("Images", "Music", "Videos", etc.)
  • Preview images for photos, videos, and animations
  • Publication timed precisely with the world premiere event

“What made the creation of these landing pages for VWN press special was the time-critical implementation and the handling of confidential information and unreleased press materials. The contacts at Volkswagen Commercial Vehicles know they can rely on us,” says Tanja Frank, project manager at Kittelberger, about the landing page implementation.

About Volkswagen Commercial Vehicles

“We transport success.” Volkswagen Commercial Vehicles (VWN) is an independent brand within the Volkswagen Group, responsible for the development, production, and sales of light commercial vehicles. These include the Transporter, Caddy, Crafter, and Amarok series, which are manufactured in Hanover (DE), Poznań (PL), Września (PL), and Pacheco (ARG). Our vehicles transport construction workers, families, and adventurers, as well as bread rolls, parcels, or surfboards. They help countless people around the world do a good job every day, serve as mobile workshops, and bring emergency doctors and police officers to their assignments. VWN is also the lead brand in the Volkswagen Group for Autonomous Driving, Mobility-as-a-Service (MaaS), and Transport-as-a-Service (TaaS), and will therefore also develop and build corresponding Special Purpose Vehicles (SPVs) such as robo-taxis and robo-transporters in the future. In doing so, we help move an entire society with all its demands for clean, intelligent, and sustainable mobility. More than 24,000 employees work at our sites worldwide, around 15,000 of them in Hanover.