ERIMA and Kittelberger media solutions optimize image delivery with innovative eCDN

Background information

ERIMA GmbH, in collaboration with Kittelberger media solutions, has launched an Extended Content Delivery Network (eCDN) to optimize the delivery and management of digital assets. The eCDN enables efficient access to media and product images for retail partners, agencies, and internal departments.

Built on the advastamedia PIM software, the platform offers centralized storage and real-time dynamic image generation, including AI-powered crop optimization.

With centralized storage, intelligent search, dynamic image adaptation, and user-friendly asset management, the eCDN allows ERIMA to future-proof and streamline its media management in a fully digitalized way.

Key data
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About the Project

ERIMA GmbH, a long-standing manufacturer of high-quality sporting goods, has taken a major step toward optimizing its image and media delivery by partnering with Kittelberger media solutions. With the launch of the new *eCDN* (Extended Content Delivery Network), ERIMA now offers its retail partners, distributors, agencies, and internal teams an innovative platform for efficient management and distribution of digital assets.

The eCDN was developed by Kittelberger media solutions. All images and media made available through the eCDN are sourced directly from Kittelberger’s powerful advastamedia PIM software. This platform provides centralized management of all product-related information and media, ensuring seamless integration with the eCDN.

“The eCDN is a major milestone for us. It enables centralized delivery of images and media in various formats, which can be generated on demand,” explains Henning Körtel, the application lead at ERIMA. “This not only improves our internal efficiency when preparing and distributing product images to various systems, especially in e-commerce, but also offers our partners and users a far more efficient way to access the media they need.”

One of the eCDN’s standout features is its dynamic image cropping capability. Advanced artificial intelligence (AI) technology automatically calculates and delivers the optimal image crop in real time. This ensures that the best possible image version is always available for any given use case—without requiring manual adjustments.

The eCDN offers the following key features:

  • Centralized Storage: All media is stored in one central CDN and made accessible via a single platform.
  • Intelligent Search Functions: A comprehensive metadata search allows users to quickly find exactly what they need.
  • Dynamic Image Generation: Images and media can be retrieved in real time in various formats and sizes, including AI-powered automatic cropping.
  • User-Friendly Management: Custom user groups, collections, and image attributes can be configured to meet the specific needs of different brands and departments.

This tailored solution from Kittelberger media solutions—combining the advastamedia PIM platform with AI capabilities—enables ERIMA to further digitize its workflows and position itself strongly for the future.

About ERIMA

Since its founding in 1900, ERIMA has stood for premium sporting goods and innovative sportswear. Whether it’s football, handball, athletics, or fitness – ERIMA offers everything sports enthusiasts need for their favorite sport. The brand’s philosophy centers around one core idea: *Winning Together*.