Efficient Catalog Production for Elektro-Material AG

Background information

Elektro-Material AG once again relied on Kittelberger’s proven technology last year. The multilingual catalogs in German, French, and Italian were fully automated using the advastamedia® Print Engine.

Key data
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The entire catalog production process includes importing and structuring article and product data, managing coordinated approval and correction cycles, and finally producing the print version and delivering the print files to the printing house.

A specialized team at Kittelberger ensures efficient data processing, supports data enhancement and manual fine-tuning, and coordinates the entire workflow. Translation processes are also seamlessly integrated: content is exported in a standardized format, translated, and then automatically reimported into the database.

The catalog production is fully based on the advastamedia® Print Engine – a powerful software solution that allows product catalogs to be exported flexibly at any time. With just one click, preview PDFs can be generated or high-resolution content transferred directly into Adobe InDesign for final layout refinement.

With this optimized workflow management, Kittelberger enables smooth, efficient, and high-quality catalog production for Elektro-Material AG – in three languages.

About Elektro-Material AG

Headquartered in Zurich, Elektro-Material AG is Switzerland’s leading electrical wholesale company. With over 250,000 quality products and a comprehensive range of services, EM offers the best all-in-one solution on the market. EM is represented across Switzerland with nine branch offices and the EM Lighting Competence Center.