Design of the Automatically Generated "ProfiTipp" Sales Brochures for Adolf Würth GmbH & Co. KG
Background information
Every two months, Würth GmbH customers receive the "ProfiTipp" brochures featuring special offers tailored to various divisions. For several editions now, these promotional brochures have been designed and laid out by Kittelberger.
Key data
- Customer: Adolf Würth GmbH & Co. KG
- Live URL: www.wuerth.de
- Section: Electronic / Database Publishing
- Launch: August 2020
Collaboration Between Kittelberger and Adolf Würth GmbH & Co. KG
Adolf Würth GmbH & Co. KG has been working with Kittelberger for many years in the area of catalog production. This strong collaboration, along with Kittelberger’s extensive experience in the field of automatically generated print materials, formed the basis for also assigning the creation of the "ProfiTipp" promotional brochures to the Reutlingen-based service and software company.
The promotional brochures are compiled at Würth through a multi-stage process and automatically output via InDesign. After finishing and layout design, the completed pages and brochures are imported back into the Würth AG PIM (Product Information Management) system and further utilized.
The "ProfiTipp" brochures, which are published six times a year, are created for 11 divisions. This includes both pages that appear in every edition and pages that are specific to individual divisions.
The design of the pages is carried out by Kittelberger in accordance with Würth’s corporate design guidelines: although generated automatically, the brochures feature high-quality, sophisticated layouts.
About Adolf Würth GmbH & Co. KG
The Würth Group is the global market leader in its core business – the distribution of assembly and fastening materials. It currently consists of over 400 companies in more than 80 countries and employs around 77,000 people, including approximately 33,000 permanently employed sales representatives in the field. In the 2019 fiscal year, the Würth Group generated sales of €14.27 billion.
In its core business – the Würth Line – the sales program for craft and industrial businesses includes over 125,000 products: from screws, screw accessories, and anchors to tools, chemical-technical products, and personal protective equipment. The Allied Companies – subsidiaries of the group that are adjacent to the core business or operate in diversified areas – expand the offering with products for construction and DIY markets, electrical installation materials, electronic components (e.g., circuit boards), and financial services.