Daiber Media Cloud for Dealers and Agencies

Capabilities of the New Media Cloud

The “Daiber Media Cloud” media portal provides images, documents, informational materials, and product data, enabling the distribution of relevant media assets to various target groups such as dealers, distributors, agencies, and journalists. Media assets are made globally available in combination with article data. This allows an article to be displayed together with all associated media objects in different views and colors, giving users access to the full range of assets linked to a product.

Additional media can be shared via file-sharing, and entire collections can be marked and made available for distribution.

The Daiber Media Cloud serves as a central digital asset management system and is based on Kittelberger’s proprietary advastamedia® platform.

During initial data migration, information was extracted directly from file names and used to automatically populate metadata within the system—significantly reducing and nearly eliminating manual effort.

File variants are also generated automatically. For example, PNG versions are created using the clipping path in the original file to place images on a transparent background. Various file formats are generated for different output channels and made available for download directly within the application.

Features and Benefits at a Glance

Administration

• Customers and dealers can self-register
• Comprehensive user rights and permissions management

Sharing

• Data can be shared both within and outside the application via file-sharing
• New products and media, such as from a recent photoshoot, can be added as new collections and marked accordingly
• Online galleries allow selected assets to be shared in curated sets

Search

• Easy search and retrieval of articles, including technical data, marketing content, article numbers, and associated assets
• Filter and sort by manufacturer, brand, product group, and more

Additional Features

• Products are presented in multiple views and colors across different images
• Expanded product detail pages enable deeper product data integration, which can be reused in other systems such as catalog production
• File variants and formats are automatically generated to match specific output channels

This ensures that well-structured assets—such as images, galleries, or complete collections—can be shared both internally and externally, and on a global scale.

About Daiber

With its two proprietary brands, James & Nicholson and myrtle beach, Gustav Daiber GmbH offers the largest and most comprehensive range of stylish promotional textiles in Europe. Headquartered in Albstadt-Ebingen on the Swabian Alb, the company boasts more than 100 years of textile tradition. With a full-service offering of high-quality promotional apparel and caps, extensive warehousing, printing and embroidery capabilities, excellent service, and sophisticated marketing, Daiber is internationally recognized in the field of promotional textiles and corporate fashion.