Bridgestone

Bridgestone is the world’s leading manufacturer of tires for passenger cars, buses, trucks, and specialty vehicles. Bridgestone, including the Firestone and Dayton brands, uses a central marketing database based on our advastamedia® system.

The target group and users of the marketing database are Bridgestone importers, who can use the content to create their own marketing materials. The system provides all media related to the Bridgestone, Firestone, and Dayton brands, including product, event, and application images, as well as literature, campaign, and marketing materials.

The integrated approval process for created materials gives importers the ability to submit, for example, a newly designed advertisement for review via the EAP (European Approval Process) by the headquarters in Brussels—e.g. to ensure compliance with corporate design standards.

Presentation or high-resolution files stored in the marketing database can be selected, downloaded directly, and ordered via specific categories and an extensive search function. The marketing database is operated in Kittelberger’s data center.